WC’s College Relations and Marketing has Won an Array of Awards

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The College Relations and Marketing team has won an array of awards from the Association of Marketing and Communications Professionals (AMCP), including gold in the MarCom Awards for a new admissions campaign, and platinum in the dotCOMM Awards for virtual reality campus tours.

Both the MarCom and dotCOMM awards are sponsored annually by the AMCP, whose judges “look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.”

The MarCom Awards this year drew more than 6,000 entries from corporate marketing and communications departments, ad agencies, PR firms, production companies, and design shops. Winners included AARP, Hilton Worldwide, IBM, and Microsoft. Washington College won gold in strategic communications/marketing and promotion for the “Do You” campaign for prospective students, as well as honorable mention for The Academic Minute in strategic communications/media relations and publicity, and for strategic communications/ marketing and promotion for the Athey Athletic Club.

“The ‘Do You’ campaign takes the typical admissions viewbook to a new, more personal level for generation Z,” says Rolando Irizarry, Vice President of College Relations and Marketing. “It is physically designed to feel almost like a personal gift, with the message emphasized throughout that at Washington College, it’s possible for students to find their best, truest selves. From concept through writing, editing, and design, the deep pool of CRM’s talent and creativity really shines through on this project.”

The CRM team also won two platinum awards in the AMCP’s annual dotCOMM awards in website element/virtual reality, one for the 360 interactive virtual campus tour and one for the 360 interactive VR tour of the Rose O’Neill Literary House. An international competition honoring excellence in web creativity and digital communication, the dotCOMM Awards drew more than 2,000 entries this year.

“The print studio is one of the most unique things about Washington College; fewer than 10 colleges in our country have something like it,” says James Allen Hall, Director of the Rose O’ Neill Literary House. “I’m so glad that with the VR tour, now anyone from anywhere can experience the warm, special environs of the Lit House. I hope prospective students will take the tour and see what a fabulous home awaits them at WC.”

Irizarry also noted that because Chestertown is such an integral part of the student experience at Washington College, the virtual tours also include much of the town.

“In addition to documenting the campus, Google photographers shot seven local businesses, including Radcliffe Creek School, Kingstown Home and Garden, the Robert Ortiz Studios, and the Chester River Packet,” he says.“So these will also now be searchable as virtual tours within Google Maps, and hopefully when we expand these tours, we can also show more of Chestertown and Kent County.”

View the award-winning Campus Tour https://goo.gl/maps/Gr9Z1qcrnNo and Lit House tour https://goo.gl/maps/D2PmuGU39j42 .

About Washington College

Founded in 1782, Washington College is the tenth oldest college in the nation and the first chartered under the new Republic. It enrolls approximately 1,450 undergraduates from more than 35 states and a dozen nations. With an emphasis on hands-on, experiential learning in the arts and sciences, and more than 40 multidisciplinary areas of study, the College is home to nationally recognized academic centers in the environment, history, and writing. Learn more at washcoll.edu.

Mid-Shore Careers: Mental Health Careers Found at Channel Marker

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While the demand on the Mid-Shore to fill skilled job openings has never been higher, especially in such fields as cyber-security, healthcare, or a range of traditional trades from welding to culinary management, it was interesting for the Spy to note that there are still career openings for what is known as generalists. These well-educated, “jacks of all trades, masters of none” young people have demonstrated their ability to achieve in their coursework in education, but sometimes not with a clear vocation in mind when it’s completed.

But one option open to many that fall into this category is in the growing field of mental health, and that is indeed the case with Channel Marker, Inc. which serves the Mid-Shore region helping those suffering from a variety of these conditions.

The Spy sat down with two of Channel Marker’s staff who have found themselves in a profession they have not only grown to love but offers significant opportunities for career advancement. Heather Chance, a residential coordinator with the organization, and Kelly Holden, its HR and training director, to talk about their rewarding careers helping those with these afflictions navigate back into being productive citizens in the community, their professional growth, and the opportunities that await other to follow in their footsteps.

This video is approximately five minutes in length. For more information about Channel Marker and review the list of job openings go here

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Maryland Bankers Association Emerging Leaders Champion Program Graduates

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Employees of Shore Bancshares and Shore United Bank graduate from Maryland Bankers Association Emerging Leaders Champion Program. Pictured left to right: Ralph “Buddy” Emerson, Senior VP of M&T Bank; Danielle Hurd, Enterprise Risk & Special Projects Manager of Shore Bancshares; Philip O’Neil, Financial Reporting Officer of Shore Bancshares; Matthew Marino, Branch Manager of Shore United Bank; Ed Allen, Chief Financial Officer of Shore Bancshares; Kathleen Murphy, President & CEO of Maryland Bankers Association.

Shore Bancshares, Inc. and Shore United Bank are proud to recognize Danielle Hurd, Philip O’Neil and Matthew Marino for graduating from the Maryland Bankers Association Emerging Leaders Champion Program. The Emerging Leaders Champion Program is a one-year program for bankers who were recognized by their institution as being individuals interested in furthering their knowledge of the banking industry and the Association. Through the Champion Program, Danielle, Philip and Matthew enhanced their expertise on what the Association has to offer, became more involved through leadership opportunities and networked with peers and industry leaders.

For more information on Shore Bancshares and its community of companies, visit ShoreUnitedBank.com.

Maryland Manufacturing Extension Partnership to host National Apprenticeship Week

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In recognition of National Apprenticeship Week (November 12-18), the Maryland Manufacturing Extension Partnership (MD MEP) is hosting a special presentation at Dixon Valve in Chestertown, Md. to honor the steering committee, trainers and participants in the hose coupling manufacturer’s CNC (computer numeric controlled) Machinist apprenticeship program. On November 15 at 11:30 a.m., Dixon’s apprenticeship team will be presented with awards and have the opportunity to speak about their experience in the program.

Special guests at the presentation will include Kelly Schulz, secretary of the Maryland Department of Labor, Licensing and Regulation; Michael Kelleher, executive director of MD MEP, Bob Grace, president of Dixon Valve, and Chip Williams and Dan Lessard, assistant vice presidents, Human Resources, Dixon Valve.

National Apprenticeship Week is presented by the United States Department of Labor to highlight the benefits of apprenticeship in preparing a highly-skilled workforce to meet the talent needs of employers across diverse industries.

Dixon Valve partnered with MD MEP to help bolster its apprenticeship program, as the 102-year-old manufacturer was finding it difficult to recruit talent with the automation and technical skills needed in today’s modern plant. By implementing its own CNC Machinist apprenticeship program, Dixon is now able to grow its workforce from within and has structure in place to select qualified candidates and guide them through a competency-based training program. Dixon’s current class of CNC Machinist apprentices recently completed the first level of the program.

Media are invited to attend and interviews with representatives of MD MEP and Dixon Valve will be available before and after the program.

Event overview:

Who:                Maryland Manufacturing Extension Partnership (MD MEP) and Dixon Valve

What:               National Apprentice Week presentation

When:              Thursday, November 15; 11:30 a.m. – 1:00 p.m.

Where:            Dixon Innovation Center, 153 Dixon Drive, Chestertown, Md. 21620

Contact:          Lindsay Hebert, Devaney & Associates, 443-471-5103, lhebert@devaney.net

About the Maryland Manufacturing Extension Partnership (MD MEP)
The Maryland Manufacturing Extension Partnership (MD MEP) is a non-profit organization funded by industry and the State of Maryland that is focused on growing and strengthening Maryland manufacturers. Serving mostly small- and mid-size manufacturers (500 employees or less) across all industries, MD MEP provides an array of programs and services to help these local companies operate more efficiently, grow profitability and create more jobs and opportunities in Maryland. MD MEP is part of the MEP National Network™ and has served more than 400 manufacturers across the state, generating more than $165 million in economic impact and more than 900 jobs. For more information, please call 443-343-0085 or visit mdmep.org.

Lights, Camera, Save! Teen Video Contest Underway at Shore United Bank

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Shore United Bank is accepting submissions for its Lights, Camera, Save! video contest.  The contest, organized by the American Bankers Association Foundation, is a national competition that encourages teens to use video to communicate the value of saving money and inspire their peers to become lifelong savers.

“Lights, Camera, Save! gives Delmarva students an opportunity to harness their creativity, learn about using money wisely and communicate those lessons with their peers,” said Pat Bilbrough, President & CEO of Shore United Bank. “A strong financial education is critical to a successful future and we are thrilled to participate in a contest that reinforces that message.”

To participate, students (ages 13-18) must create a video, 90-seconds or less, on saving and using money wisely and submit a link to the video along with a completed entry form to the bank by Dec. 3.

Shore United Bank will host the first round of judging and select a winner to compete on the national level for a prize up to $5,000, plus a scholarship for a teacher at their school to attend the annual Jump$tart National Educator Conference.

Videos will be judged on their quality, message, content and the criteria set forth by the contest’s official rules.

To learn more about Lights, Camera, Save!, visit www.ShoreUnitedBank.com/Lights-Camera-Save

Workshop: Savvy Retirement Income for Baby Boomers Set for November 13

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An educational workshop titled “Savvy Retirement Income for Baby Boomers” has been scheduled for 5:30 pm, on Tuesday, November 13th at the Chester River Yacht and Country Club, 7738 Quaker Neck Road, Chestertown, MD.
IRA planning is a complex process. The decisions baby boomers make now can have a tremendous impact on their overall retirement plan.

Baby boomers are asking:
What type of retirement account is right for me?
Can I still contribute to a retirement account and if so, how much?
When do I need to take withdrawals and how much do I have to take?
How are my IRA withdrawals taxed?
How does my IRA fit into my overall plan?

To help attendees better understand IRA planning, this workshop will cover:
7 strategies for Savvy IRA planning
6 roll-over options for your retirement plan funds
3 common required minimum distribution mistakes
The difference between indirect and direct rollovers
How to coordinate your IRA planning with your overall retirement, estate, tax, education, Social Security and financial plans
3 different options for spousal IRA beneficiaries
Seating is limited and reservations are recommended.

Individuals may reserve space by calling Sarah Schut at 410-810-2475 or emailing sarah.schut@ceterafs.com.

Schut is an investment advisor representative with Cetera Investment Advisers LLC and a member of Radcliffe Financial, a financial advisory firm associated with Radcliffe Corporate Services, Certified Public Accountants. She offers securities through Cetera Financial Specialists, FINRA / SIPC. Schut can be reached at 870 high Street, Suite 1, Chestertown, MD 21620 or by phone at 410.778.1099. www.radcliffefinancial.com

Mid-Shore Commerce: Engineer and Developer Bob Rauch on Almost Everything

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It is pretty rare for a Spy interview to stray too far from a specific topic but that was virtually impossible when we talked to Bob Rauch the other day.

While our intention was to have a short chat about Bob’s engineering firm at their new office on Harrison Street, it didn’t stop there. In fact, it covered an almost endless range of subjects, including his roots in Talbot County, a passion for sound and creative design, his investment in developing long-term careers for young professionals on the Mid-Shore, the challenges and benefits of working in a rural environment with a family business, his ties to the Easton Club, his plans for housing in Trappe, a “tiny house development” in Federalsburg,  revolutionary chicken waste management projects in Princess Anne’s, and, oh yes, the likelihood of working on two new projects with Tesla in Nevada.

In short, it was impossible for the Spy to edit this conversation to any significant degree since almost everything Bob said, and how he said it, was too rich and enjoyable to cut.  Instead, we offer this extended interview which gives our readers a unique opportunity to hear from one of the Eastern Shore’s great entrepreneurs but also from one of its finest people.

This video is approximately seventeen minutes in length. For more information about RAUCH, Inc. please go here

Inaugural SED Talks: Shore Economic Development Conference

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SVN Miller, KRM Development, and Bob Rauch, RAUCH inc. are pleased to announce the inaugural SED Talks – Shore Economic Development conference to be headlined by Secretary Mike Gill, Maryland Department of Commerce, during Maryland Economic Development Week. The event will be held at Chesapeake College Todd Performing Arts Center on Friday, October 26th. Continental Breakfast will begin at 8:30 a.m. with the program to follow at 9-11:30 a.m.

SED Talks will focus on economic development on the Eastern Shore and will feature interesting, dynamic speakers offering insights, trends, success stories and business strategies in “TED” Talks style format. Speakers and topics include: Secretary Mike Gill, Growing Maryland’s Economy; Ken Kozel, President & CEO, UMD Shore Regional Health, New Regional Health Care Facility Impacts; Chad Nagel, Nagel Farm Service, Agricultural Sector Impacts; Brett Summers, NOVO Development Corporation, Cambridge Success Stories; Sam Shog, Talbot County Economic Development, The Millennial Influence; Robert Caret, Chancellor, University System of Maryland, Higher Education Impacts on the Local Economy; and Bob Greenlee, SVN, Miller, The Chesapeake Triangle.

The public is invited and there is no cost for the event. Attendees are encouraged to invite colleagues, clients or others who may be interested. Please RSVP to Liz Connelly at Rauch Engineering, 410-770-9081 or liz@raucheng.com.

Delmarva Power Brings Together Groups Essential to Connecting Customers With Energy Assistance

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As part of its ongoing efforts to help customers access affordable energy service, Delmarva Power hosted two energy assistance summits for local organizations that work with customers who may struggle with their energy bills. The annual summits are an opportunity for Delmarva Power to share key updates on available assistance and introduce new programs that may be of interest to organizations that work in local communities.

“We are committed to ensuring all our customers have the ability to heat and cool their homes,” said Felecia Greer, director & customer advocate for Pepco Holdings, which includes Delmarva Power. “To help our customers access the many energy assistance resources we provide, it’s important we collaborate with local partners that work with the most vulnerable customers across our service area. It’s one of the best ways to get the right resources and assistance into the hands of those who need it most.”

Non-profit organizations, along with state and governmental agencies that assist residents across Delmarva Power’s service area, attend the summits, which have been held annually in Delaware and Maryland since 2005. The events also include presentations from guest speakers, who offer unique insights on available resources and how to connect residents with available assistance.

“The work that Delmarva Power has done within the community to help its customers stay on top of their energy needs has been remarkable,” said Thomas Vanlandingham, director of the Office of Home Energy Programs for SHORE UP! Inc., a non-profit community action partnership focused on helping people reach economic self-sufficiency. “These summits empower local organizations like ours with the tools and information we need to connect our clients with the right energy assistance and resources that help them manage their energy bills through the winter months.”

Felecia Greer, director & customer advocate for Pepco Holdings

One important resource that is available to those who may have difficulty paying their winter energy bills is the Low-Income Home Energy Assistance Program (LIHEAP). This federally-funded program offers up to $1,000 in grant support per customer, depending on a household’s income, size, and type of fuel, with no pay back required. Eligibility guidelines change annually, and these summits provide an excellent opportunity to review the newest regulations.

Delmarva Power also offers helpful payment options for customers such as Budget Billing, which averages payments over a 12-month period to help customers manage their monthly energy bills. The company also provides customers with tools and resources to manage energy more efficiently through My Account. My Account contains tools and detailed energy usage information that allow customers to track energy use, compare usage trends, and discover the results of energy-saving practices. Visit delmarva.com/waystosave to learn about these helpful tools and resources.

To find more ways to save money and energy, visit The Source, Delmarva Power’s online news room. Find additional information by visiting delmarva.com, on Facebook at facebook.com/delmarvapower and on Twitter at twitter.com/delmarvaconnect. Delmarva Power’s mobile app is available at www.delmarva.com/mobileapp.

About Delmarva Power: Delmarva Power, a public utility owned by Exelon Corporation (NYSE: EXC), provides safe and reliable energy to more than 520,000 electric delivery customers in Delaware and Maryland and approximately 132,000 natural gas delivery customers in northern Delaware.