Judy Crow New Maryland Wineries President

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Judy Crow

The Maryland Wineries Association announced May 1 that Judy Crow, owner and operator of Crow Vineyards, is the new President of the Board of Directors. Crow will preside over all Maryland Wineries Association meetings, assist with membership initiatives and guide major policy discussions at this critical time of industry growth.

“Judy has been an industry leader since the winery’s inception and we look forward to her dedication in the role of president of the association,” said Kevin Atticks, Executive Director of the Maryland Wineries Association.

Crow was raised on a dairy farm and spent almost thirty years teaching college and creating early childhood programs in Maryland and Delaware before she met Roy Crow, her husband. In 2008, Judy and Roy married and began the transformation of Crow Farm, a third generation family farm located in Kennedyville on the Eastern Shore. Together Roy and Judy focused on diversifying the farm from the traditional farm of corn and soy beans to include a farmstay B&B, a vineyard, and a winery along with an impressive herd of grass fed Angus cattle. Committed to creating the best products in the region, Judy, her son Brandon, and Roy continue to be very hands-on with the management of winemaking, the tasting room and wholesale distribution.

“In the short time I have been in the wine business, I have seen growth in the Maryland industry and believe that, with a strong winery association, the opportunities are endless. I believe that Maryland’s diverse wine growing regions allow consumers and tourist alike to experience a full portfolio of interesting wines,” said Judy Crow.

Maryland Wineries Association, a non-profit, member based, trade association, represents more than 80 wineries across the state. MWA’s mission is to cultivate a sustainable wine-growing community by expanding agricultural products and by increasing awareness through special events, industry education, advocacy, promotions and tourism. MWA is represented by the management group, Grow & Fortify. For more information, please visit the MWA website

Making it Work on the Shore: Reinventing Downtown Easton with Ross Benincasa

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In years past, the role of a director of a downtown association would consist of managing and promoting a series of special events created to encourage retail shopping. Special days like “First Friday” and free concert programs have become the standard practice to bring residents and their families to their downtown districts, but is that enough in a country that soon can expect same day delivery from internet sellers?

The answer coming from Ross Benincasa, the Easton Business Alliance’s director, is a definite “no.” While special events remain important strategies, the work of promoting downtown shopping has become increasingly more sophisticated as Ross notes in his first Spy interview.

Specifically, Benincasa, the EBA Board, and Easton’s Town Council are now looking such things as downtown “walkability” improvements and studying pedestrian navigation patterns to significantly improve the experience of shopping. In fact, through Ross’ initiation, the town was the recent recipient of a $145,000 grant from Google to implement its new store view program, allowing app users to peek inside stores, restaurants, and public institutions like libraries and museums, before actually stepping into those venues. The grant also provides Easton a generous advertising budget to go into Washington and Baltimore media markets with its message.

The Spy caught up with Ross at the Bullitt House, where the Easton Business Alliance has their offices, to talk about the future of downtown Easton, its current challenges, and a very encouraging forecast that Easton is well positioned to adjust to this changing climate and maintain its position as one of the Eastern Shore’s most popular shopping hubs.

This video is approximately eight minutes in length. For more information about the Easton Business Alliance please go here.

 

Learn to Build Fine Furniture with Robert Ortiz

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Robert Ortiz has established himself as one of Chestertown’s most admired entrepreneurs, creating fine furniture that blends Japanese and Shaker traditions into something contemporary and distinctive. His two lines of furniture — named for his children, Daniel and Sofia — combine simple shapes and combinations of different woods.

A furniture maker for 30 years, Ortiz has had his studio in at 207 C S. Cross Street in Chestertown for the past 20 years. In addition to its primary function as a woodworking shop, it occasionally hosts concerts by the Pam Ortiz band, in which he accompanies his wife on percussion, guitar, and vocals. It has also doubled as “Olivander’s Wand Shop” during Chestertown’s Harry Potter Festivals.

Recently, Ortiz has launched onto a new aspect of his craft – passing along his knowledge and methods to others. Here’s what he told the Chestertown Spy about his new project in a recent interview.

Bob Ortiz with a table like those he shows his students how to build

“Since 2008 when the financial crisis happened, most people who have small businesses — if they’re not still recovering — are trying to figure out how to move into the future. . I spent about eight years trying to figure out how to survive in the furniture business, because like many small industries it’s completely different than it was prior to 2008.

I think of 30 years of making furniture as two generations.

“The first generation of people I made furniture for, they’re retiring, downsizing, moving into assisted living, in some cases passing on. I asked those folks, what are they doing with their artwork and their furniture, with their silver, china, and most of them tell me they’re taking it to second-hand stores. Their children don’t want it, their grandchildren don’t want it. The generation that’s replacing that older cohort are in a very different place than my parents or my grandparents were. They’re starting families much later; they’re moving through different careers, different jobs every year, so that stability isn’t there. They’re living with a lot more debt.

“So over the years, I’ve been asking myself, what’s the strategy here? Who wants furniture; who needs furniture? And the more I listened to people and read articles, I realized that there are two things going on. One thing is, that the generation that is just about starting to retire or recently retired they no longer want to buy art or craft: they want to make it. The other interesting thing is that their children and grandchildren are not buying hand-crafted furniture. So about a year and a half ago I came up with this idea that I call the Chestertown vacation workshops.

“Basically, it’s this: come and spend a week with me. It’s one on one, it’s not a group thing. Immerse yourself in the making of a beautiful object that’s useful. I’ve been making this line of furniture now for 20 years, and so my comfort with it, my ability to pass along what I’ve learned in those 20 years, is part of what the workshop’s about.

“I try to be real clear; this is not about starting a woodworking school. If you’re coming to one of my workshops, it’s about come, spend a week, we’ll go from soup to nuts. Picking out the wood, making the pieces, designing them, putting them together, and at the end of the week you get to take it home.”

Part of the Robert Ortiz Studio

Who are the workshops aimed at? Ortiz said, “I’ve had people with a little bit of woodworking experience, people with no woodworking experience. I’ve had men and women who spent their career behind a desk, who finally want to get out from behind that desk and make something. I’ve had several women who weren’t allowed to take shop in high school who finally said, you know, I’m going to make myself something.”

The Spy asked, “What kinds of skills are they going to need for the workshop?”

Workshop participant and project.

Ortiz said, “To a certain extent, when you come here, I don’t care if you’ve been a CEO, I don’t care if you’ve been a lowly worker – everybody is a private here, except for myself. The most important thing is for people to be willing and able to concentrate and to follow directions. The one skill that is really helpful is that you’re a problem solver. If you’re a good problem solver, it goes quickly. If not, we have to spend a little more time making sure that when it’s time to make a cut or put something together, that you’re able to do it right.

“Somebody who doesn’t have a lot of experience, or who has no experience, may wind up saying to themselves, well, gee, how am I going to take that workshop? Well, what I tell people is, you know all those people who are climbing up Mount Everest with a guide?  Most of those people – they’re not mountain climbers. They’re people who pay a lot of money to have somebody shepherd them up the mountain, hopefully they make it, hopefully they come back down the mountain and have a wonderful experience to talk about. Well, in my case, I’m shepherding you through the process of making a piece of furniture. My job actually ends up being to make all the test pieces to give the student the confidence that they’ll be able to make the cut.”

Ortiz takes a good bit of pride in the quality of work his students are able to produce. He said, “Back in October I had an alumni weekend. I invited everyone who had taken a workshop to come and bring their piece of furniture and have it out on the floor. It was during the studio tour that happens in Kent County, because I wanted other people to see what participants had made, and the quality of what people were able to achieve. On my website, I have lots of photos of things that people have made, and you’d be pretty amazed. And I had a CEO last week who told me his doctor told him he needed to find something to do as a hobby. So he hadn’t taken wood shop since high school. I was pretty amazed. He didn’t answer his phone once during the course of the week. So I think the most important thing is to leave your daily routine behind you and be able to immerse yourself in the craft and in all the nuances and all the focus that it takes in order to make something with your hands and make it beautiful.

Alec Dick of Chestertown making a table in an Ortiz workshop

“The process – most of these pieces take about five days. And in those five days, my hope is that people are willing to come into my world, see how I spend my day. And my day involves focusing on the work that I’m doing, focusing on the details, and trying to get my students, the folks who are taking my workshops, to focus on those details just as much as myself, so that at the end of the week they take home this piece that’s as good as, or nearly as good as, something that I’ve made.

“I mentioned earlier that older people are giving their furniture, their silver, their china to second-hand and thrift stores. The kids don’t want the furniture that their grandparents or parents bought. What he said took me by surprise and it opened up a door that I just wasn’t thinking was there. He told me he brought home the first piece of furniture that he made from the workshop, and in the course of a couple of weeks, his three sons came to visit. And each of them said to him, “I want that when you die.” So it became clear to him, ‘Well, OK, I need to make three pieces of furniture, one for each.’

“But what’s interesting to me is, now we’re talking about a heirloom that’s going to stay in the family, hopefully for several generations.”

Workshop participants and project.

Ortiz knows what that means. Among all the fine pieces in his shop, he showed the table his computer sits on. “That’s a table that my father made when we lived in a little apartment in Greenwich Village when I was a kid. My father had no workshop – he was a factory worker, he was a metal worker.  But that was a formica and metal table that he made. It’s always something that I’ve kept close by. And I guess to a certain extent the workshops are just a continuation of that. So – that’s what the workshops are about. The workshops are about legacy; the workshops are about coming and having fun; the workshops are about something, take it home, get to say every day, ‘I made that.’

The other thing that folks should know, I’m also willing to entertain other people’s designs. It sometimes costs a little more because I’ve got to figure out how we’re going to make them within the time frame.”

For more information about the workshops, and about Ortiz’s furniture, visit his website.

Furniture from the Daniel and Sophia furniture lines, made by Bob Ortiz in his Chestertown Studio:

   

   

 

     

 

 

 

 

 

 

 

 

 

 

Nearly 200 Stakeholders Discuss Internet Access Equity at Regional Rural Broadband Forum

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When nearly 200 business leaders, economic development professionals and state and local government officials came together to discuss bringing affordable, high-speed internet service to rural Maryland, the “why” was not up for debate. However, when it came to “how” the options were numerous and the financing was challenging to say the least.

Josh Hastings, RMC chair, addresses the attendees at the recent Regional Rural Broadband Forum. Photo credit: Harry Bosk.

Hosted by event partners the Rural Maryland Council and USDA Rural Development, the program titled the Regional Rural Broadband Forum was presented recently in Annapolis. The forum unofficially launched the work of a special task force enacted by Maryland’s General Assembly, which was signed into law on May 25.

Charlotte Davis, executive director of the Rural Maryland Council, chairs the Task Force on Rural Internet, Broadband, Wireless and Cellular Service. Over the next several months, Davis and her colleagues will research redundancies and gaps in service and funding options needed to bring digital equity to rural Maryland. By November the task force will report its findings and recommendations to Governor Hogan.

The program included six sessions providing attendees with information ranging from the different broadband technologies commonly used in rural communities to best practices used in New York’s “Broadband for All” initiative.

The day’s discussions often came back to how to create sustainable high-speed broadband access in areas with low population density. “Admittedly for a business whose mission is to turn a profit providing high speed internet in rural areas is a recipe for market failure,” said Davis. “Clearly the solution will be providing incentives and grants to make the project more doable and attractive,” she added.

Attendees at a group session at the recent Regional Rural Broadband Forum, hosted by event partners the Rural Maryland Council (RMC) and USDA Rural Development (RD). The forum included six sessions providing attendees with information ranging from the different broadband technologies commonly used in rural communities to best practices used in New York’s “Broadband for All” initiative.

The tone of the forum remained optimistic despite the acknowledgement that there will be no easy solutions. “We cannot have an equal society without equal access to broadband,” said RMC chair Josh Hastings.

Chiming in on that note was Maryland State Senator Adelaide C. Eckardt. “It is all about getting connected and for us (in rural areas) it is the art of the possible. It all works better when we work together,” she said.

Founded in 1994, the Rural Maryland Council serves as the state’s federally designated rural development council and functions as a voice for rural Maryland, advocating for and helping rural communities and businesses across the state to flourish and to gain equity to its suburban and urban counterparts. To learn more call (410) 841-5774, email rmc.mda@maryland.gov or connect with the Rural Maryland Council at facebook.com/RuralMaryland or on Twitter @RuralMaryland.

USDA Rural Development is committed to improving the economy and quality of life in rural America. RD provides loans and grants to help expand economic opportunities and create jobs in rural areas. This assistance supports infrastructure improvements; business development; homeownership; community services such as schools, public safety and health care; and high-speed internet access in rural areas. For more information, visit the USDA website,

For more information on the Regional Rural Broadband Forum, call (410) 841-5774 or visit their website.

 

Mid-Shore Pro Bono Opens Centreville Office

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Mid-Shore Pro Bono recently opened an office in Centreville, MD located near the Queen Anne’s County Court House at 108 Broadway. This new location provides direct access to Upper Mid-Shore residents in need of civil legal advice and services and enhances Mid Shore Pro Bono’s presence as a community-based service provider in Queen Anne’s and Kent counties.

Court Liaison and Bilingual Staff Member, Ivette Salarich.

“The rural nature of the Mid-Shore makes it challenging for low-income residents to access the legal services they need,” said Sandy Brown, Mid-Shore Pro Bono Executive Director. “Our new Centreville location gives us a physical presence in Queen Anne’s County where we can strengthen relationships with volunteer attorneys, court personnel and community based organizations. Developing these connections helps us better serve our clients and refer them to the resources they need near their homes or work.”

The Centreville office is open Monday-Thursday from 10:00am – 4:00pm and offers bilingual services in English and Spanish. Walk-ins are welcome and no appointments are necessary. Mid-Shore Pro Bono staff members are available to assist with the intake process, referrals to community resources and space is also available for clinics and private meetings between clients and their volunteer attorneys.

About Mid-Shore Pro Bono

Mid-Shore Pro Bono Mid-Shore Pro Bono connects low-income individuals and families who need civil legal services with volunteer attorneys and community resources. The organization serves citizens of Kent, Queen Anne’s, Caroline, Talbot and Dorchester counties. For more information, to apply for services or to make a donation, call Mid-Shore Pro Bono at 410-690-8128 or visit www.midshoreprobono.org.

Coldwell Banker Chesapeake Real Estate Earns the Premier Office Bronze Award

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The Chestertown Real Estate Varsity Team

This year, the prestigious 2016 Premier Office Bronze Award goes to the Chestertown Office of Coldwell Banker Chesapeake Real Estate. This is the second year this office has received this distinguished award. The Bronze level Coldwell Banker® Premier Office is the highest honor Coldwell Banker offices can earn.  The Chestertown office is located at 114 B Cross Street, Chestertown, MD.  It can be reached at 410-778–0330.  Chesapeake Real Estate has been an affiliate of the Coldwell Banker® system for 7 years.

 

J.R.’s Expanding to Smyrna

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The Lemon Leaf and J.R.’s Past Time Pup will soon be entertaining customers in Smyrna, Del. J.R. Alfree, who owns and operates the popular Chestertown restaurant and bar will be expanding his operation to the Inn at Duck Creek in Smyrna, according to a story in Delaware Online today.

Maryland 3.0: Making Eastern Shore Towns “Cool”

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Salisbury Mayor Jake Day, 34, has a floor-to-ceiling erasable board dotted with Post-it notes on the longest wall of his office.

Salisbury Mayor Jake Day

It’s a jarring display of terrestrial organization for a millennial, but Day is hardly old school. He’s got two masters degrees, one from Carnegie Mellon in urban design and the other from Oxford in environmental policy. He is also an officer in the Maryland National Guard and a local boy whose father was recently named COO of Perdue Farms.

“There were moments when, as a 9-year-old living in Salisbury, I was thinking I really want to be mayor in this town,” said Day.

So he’s had plenty of time to think about how he’d change things in a city with a history of helter-skelter development and a stubborn crime rate.

“The biggest thing for us has been arts, entertainment and culture,” Day explained. “Recognizing that those things can be more than an ancillary benefit, but a driver has been big for us.”

Day is staring down a core problem in rural Maryland: People are dying faster than they’re being replaced, and where they’re not the numbers are trending that way. So retaining residents and attracting new ones is vital. Because creating jobs, enticing new industries and rebuilding infrastructure matters little if there’s no one around to fill those jobs, drive on those new roads or enjoy those renovated downtowns.

And cities like Salisbury, Frederick and Cumberland — small urban anchors in Maryland’s rural areas — could be where the revitalization begins.

Or where it’s already underway.

A matter of life and death

Garrett, Allegany, Kent, Talbot, Dorchester, Somerset and Worcester counties all had more deaths than births in 2015, according Maryland’s Vital Statistics Report. Leading the way on the Eastern Shore was Kent, which had a third fewer births than deaths. In Western Maryland it was Allegany, where the disparity was 27 percent.

In Wicomico County, where Salisbury is located, the numbers are rosier. In 2015, births beat deaths by 36 percent. However, in 2010 that number was 50 percent. The same trend is there for Frederick County, where births outpaced death two to one in 2010, but slowed to five for every three in 2015.

Population problems in rural areas tend to get framed in economic terms. The argument goes that young people won’t stay if there are no jobs, but the jobs won’t come if there are no young people to fill them. But the jobs are there.

According to Maryland’s Workforce Exchange, there were more than 600 open job listings in Wicomico County, the majority of which were in Salisbury. The numbers are similar in Frederick and Allegany, with more than 500 open job listings in both counties as of late April.

“The problem is that we’re just not adding people at the same rate that we’re adding jobs,” Day said.

Part of the challenge includes boosting the quality, pay and benefits of available jobs. According to the U.S. Bureau of Labor Statistics, there has been a pronounced economic shift in Salisbury over the last 10 years from producing things to delivering services — and with it, more jobs that tend to pay less and come with fewer benefits.

In order to sell employment that might not stack up salary-wise to urban areas, mayors like Day and Randy McClement in the city of Frederick are increasingly turning to what they can offer instead: quality of life.

“The thing we’ve been able to do is make Frederick a destination,” said McClement, who’s been mayor there since 2009. “We’ve done that with a hip feel. Millennials are looking for a livable, walkable city. By delivering that, we’re attracting the younger generation.”

The city of Frederick, basically the model for small to mid-size urban redevelopment in Maryland, has the luxury of being perched at the top of I-270 corridor, in commuting distance to job-rich Washington, D.C., and Montgomery County. Salisbury is more remote, and the people who live near it more reliant on its services.

When asked what Salisbury’s 33,000-odd residents needs most, Day points first to an intangible.

“The thing we struggle to overcome more than anything else is a change to our community self-esteem,” he said. “We look to ourselves in a poorer light than any metric would suggest that we should.”

Day is referring in part to Salisbury’s crime problem. According to the Governor’s Office of Crime Control and Prevention, the city’s violent crime rate per 100,000 people in 2015 was almost double the state average, though it has fallen in recent years.

“We’ve had some dark times and those things linger,” said Day. “It’s easy to latch onto them as your identity and it’s a lot tougher to get people to believe that things aren’t so bad.”

Downtown Salisbury

To help put the past behind, Day wants to remake pretty much the entire city. And, thanks to a partnership he initiated between Salisbury and the University of Maryland School of Architecture, Preservation and Planning, he has a blueprint to do it.

It focuses on the city’s urban core, dividing it into seven neighborhoods, and includes everything from streetscape redesign to newly constructed modern buildings and bridges along the city’s riverwalk on either side of the Wicomico River, which snakes west to east through Salisbury’s center.

Day is hyperfocused on the city’s physical appearance, particularly its branding and signage, but also its benches, planters and trash cans, which are not uniform at present and clearly bother the mayor’s design sense.

Salisbury’s master plan has a proposed price tag of about $640 million over 20 years, nearly 75 percent of which is meant to come from private sector investment. The plan is aggressive and maybe unrealistic, but also visionary. And perhaps no surprise from a mayor with an undergraduate degree in architecture and a masters in urban planning.

Day is also pursuing smaller, less costly efforts at rebranding Salisbury, including being a finalist to host the National Folk Festival for three years, a 175,000-person event that takes place over a long fall weekend each year. Prior hosts include Nashville and Richmond, with Greensboro, N.C., as the event’s current location.

Finally, one of the simpler efforts Day and his team are doing is something called 3rd Fridays, where the city organizes arts and crafts vendors and live music in the city’s historic quarter.

“We had to focus on our own market first so we stopped worrying about the beaches and Baltimore and Washington for a minute and tried to figure out how to get local people to show up,” Day said.

Initial funding for 3rd Fridays the first year was around $20,000. In 2016, it was $280,000.

Given the size and scope of his efforts, it’s fair to question Day’s ability to keep all of them on track, including management of Salisbury’s 435 city employees.

But Day is a believer in using data to make decisions and runs his weekly management meetings like a military battle briefing. Each of his department heads have between four and six key metrics that they measure and then provide updates on on a weekly basis. These include things like potholes filled and lane miles paved and travel time on fire department calls.

“We’re measuring constantly and we’re making decisions based on that,” said Day, his enthusiasm growing as he drills down on yet another topic. “The weakness is the linkage to mapping. We need to reinvent our use of GIS (geographic information systems).”

Something Day will probably incorporate into his briefings soon.

by J.F. Meils

Emil Andrusko of Benchworks Named One of the 2017 ” PM360 ELITE 100″

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Andrusko, Sr., Vice President of Pharmaceutical Strategy at Benchworks in Chestertown, MD

PM360, the premier magazine and information resource for marketing decision makers in the pharmaceutical and medical device sectors, has named Emil Andrusko, Sr. Vice President of Pharmaceutical Strategy at  Benchworks, as one of the  2017 PM360 ELITE 100 in the Mentor category. Now in its third year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.

Emil joined Benchworks in 2014. He is primarily responsible for market development within the biopharmaceutical market, as well as strategic planning and direction for a variety of existing clients. Emil has 30 years of sales and marketing experience in the pharmaceutical industry with Wyeth and Pfizer. He has held numerous executive sales and marketing leadership positions in numerous therapeutic categories and has a track record of innovation and driving growth for brands.

Emil commented on the award saying, “I am extremely humbled by this recognition. It is truly an honor to be recognized for being a mentor as this is a passion of mine. I have taken the time to mentor many colleagues during my career and believe it is important to help them attain their professional goals.”

The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact on the healthcare industry throughout their careers. More than 500 submissions were received and nominees were evaluated based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 18 categories, including Creative Directors, Data Miners, Digital Crusaders, Disrupters, Drug Researchers and Developers, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders.

“Each of the 2017 PM360 ELITE 100 demonstrated immense talent in their ability to impact our industry,” says Anna Stashower, CEO and Publisher of PM360. “These people represent the best the industry has to offer, including veterans who have made their mark over and over and up-and-comers who are just getting started.”

Emil Andrusko and the rest of the winners will be honored at a celebratory event on July 11th in New York City at the rooftop bar 230 FIFTH. Tickets are available for purchase at the PM360 website.   

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

About Benchworks

Benchworks, a comprehensive marketing services agency headquartered in Chestertown, Maryland, was founded in 1991. With offices in Philadelphia and Boston, the company specializes in the design, production, and launch of complete marketing and branding services. Clients include a wide variety of companies in the life science, pharmaceutical, beverage, manufacturing, and education industries in North America and Europe. For additional information, visit “Benchworks or call 800-536-4670.

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