As any entrepreneur can tell you there is more to a successful business than just having a good idea. Launching a successful food product can be particularly challenging. In fact, the success rate for new food products is only 10 to 11 percent.
In July 2009, Shore Gourmet of Easton, Md., a service-oriented non-profit organization, formed to help food product entrepreneurs or “value-added food producers” beat those daunting odds. This year it is introducing new expanded services and strategies to help these producers as well as expand its geographic reach.
Building on its past successes as well as challenges, Shore Gourmet will implement a variety of changes this year including:
Increasing distribution channels – This initiative includes growing restaurant or specialty market outlets throughout the Eastern Shore and Delaware as well as organizing consumer buying clubs at office buildings, businesses and in communities, as appropriate. A successful buyer’s club pilot program was hosted by the Maryland Department of Agriculture at the end of last year.
Expanding service area beyond the Mid-Shore – Previously, Shore Gourmet served Caroline, Dorchester and Talbot counties. It is now expanding its market area to the entire Eastern Shore, as well as Delaware. Shore Gourmet currently has producers in Somerset, Dorchester, Queen Anne’s, Caroline and Talbot counties in Maryland and in Sussex and New Castle counties in Delaware.
Establishing a network of technical business service providers – This regionally-based support network will be created in partnership with the Eastern Shore Entrepreneurship Center. It will provide one on one business counseling to value-added food producers, functioning much like the Small Business Administration’s SCORE program. Some providers will offer services on a fee basis while others will volunteer.
Additional efforts to enhance growth and keep Shore Gourmet’s efforts relevant to both value-added food producers and their customers include pursuing market research through a Federal State Market Improvement Program grant from the USDA. This effort will be a collaboration between Shore Gourmet and the Maryland and Delaware Departments of Agriculture. If secured, the grant will examine the effectiveness of the Shore Gourmet model and determine alternatives for future sustainability. Through the grant, Shore Gourmet expects to identify value-added food producers in all counties of the Eastern Shore and Delaware and examine the demand for local products.
“Shore Gourmet and its value-producers have enjoyed significant successes in a relatively short period of time,” says Brad Powers, president of Shore Gourmet. “We’ve also learned a lot by implementing a variety of strategies and tactics. By building on our successes and identifying areas that we consistently need to monitor, like market demand, we can keep the organization relevant in the marketplace and attract and help new value-added food producers who can beat the odds,” he adds.
Incorporated in 2009, Shore Gourmet is a non-profit organization whose purpose is to promote and sustain food and agricultural value-added businesses by providing free support to local entrepreneurs to start, grow and diversify value-added food products such as local cheeses, sauces and rubs, meats, soups, seafood products and desserts. Since its inception, Shore Gourmet has been funded mostly by USDA Rural Development and some state grants. Now serving Maryland’s Eastern Shore and Delaware, the organization’s primary financial goal for 2012 and 2013 is to become self-sufficient via increased sales of local food products. For more information, contact Kevin Deighan, general manager at (410) 770-4454 or [email protected] or visit shoregourmet.com.