Trump’s Fragrance by Al Sikes

It is hard for me to fathom. When did the White House and all the honor that goes with it become insufficient? Why would a President be selling things using his historic title and its symbolism conferred by the voters?

In case you are unaware of President Trump’s merchandising job, please take a look: https://gettrumpfragrances.com/. Or go further and check out his offerings on Amazon. Artificial intelligence reports that he has 54 offers of branded products for sale.

And let me recall as prologue the 33rd President Harry Truman who left the White House in 1953 for his family home in Independence, Missouri. The home was his principal asset. Trump, in contrast, was said by Forbes to be worth approximately seven billion dollars in 2024.

Truman, after leaving the White House, was offered high-paying corporate board positions among other ways to increase his wealth. History recalls his response:

“You don’t want me. You want the office of the President, and that doesn’t belong to me. It belongs to the American people and it’s not for sale,”

Yep, that is a long time ago. But isn’t that where humanity goes to discover the base-line of morality? And if that is too big a word, what about honor? Or decency? Should we worry that generations following ours will regard service as one more financial transaction?

Going back a much shorter time recall Colonel (honorific) Tom Parker who managed Elvis Presley and then marketed him after his death. He even sold “I Hate Elvis” pins to profit from both sides.

I think Trump’s merchandising activity should be put to a vote to test the question—see if the people (voters) support the exploitation of the revered White House symbolism. An up or down vote on a resolution. We want a sense of the Congress as the public’s representatives.

The resolution, if it is kept simple, might be: “We, in the 119th United States Congress, knowing of the merchandising of the White House and its principal occupant, state our disapproval.” (Examples follow).

Now I know the language is sparse so undoubtedly drafts will replace drafts and maybe draw in President Donald J Trump’s wordsmiths. Almost regardless of the eventual outcome, Members of Congress will have to go on record. The President’s heretical departure from tradition will be tested. As will our Members of Congress.

Perhaps all lines of decorum have been erased. Maybe devotion to an individual requires submission. I doubt it, but a straight up test of the White House as a merchandising wing of the Presidency should be put to those who vote on our behalf.

Al Sikes is the former Chair of the Federal Communications Commission under George H.W. Bush. Al writes on themes from his book, Culture Leads Leaders Follow published by Koehler Books.