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July 3, 2025

Chestertown Spy

Nonpartisan and Education-based News for Chestertown

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1 Homepage Slider Spy Chats Spy Highlights

Chestertown Commerce: Returning to a New Normal With Thad Bench

March 30, 2021 by James Dissette

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As mass vaccination centers propel the nation’s rising immunization rate, businesses large and small are calculating a year’s worth of damage and trying to define the contours of a “new normal.”

There is encouraging news. The government stimulus spurring last month’s 8% rise in retail sales along with a new report that jobless claims have fallen to a pandemic low are spurring optimism in a reemerging business climate with many companies predicting a return to pre-Covid profitability by the end of 2021.

This is tempered, however, by the thousands, if not millions, of small businesses that have closed forever in the immense shadow of half a million deaths.

The Spy reached out to Benchworks CEO Thad Bench to talk about managing his business during Covid and what the “new normal” might look like going forward.

Benchworks is a comprehensive marketing services agency founded in 1991 and headquartered in Chestertown with offices in Philadelphia and Boston. Throughout the decades the marketing and branding company has been recognized with countless awards for its leadership qualities and innovative production accomplishments.

Still, the CEO has not lost sight of his beloved Kent County and the need for business strategies beyond the setbacks of the pandemic.

“I think that quality retail establishments and restaurants are clearly important to the vibrancy of Chestertown. The more we have, the better in that we can become more of a culinary/shopping destination,” Bench said.

He adds that he sees a real opportunity to scale commercial activity and employment in Kent county is to attract knowledge workers and organizations that employ them. Data centers, software companies, etc., are no longer geofenced.

“The question is what can we can do to attract tech companies and provide them with quality employees. Recruiting talent from Philadelphia, Annapolis, and beyond is feasible given the lessons we have learned from the pandemic.”

Bench, a two-year member of Washington College’s Board of Visitors and Governors, says Washington College is considering sponsoring a technology incubator with a focus on environmentally focused businesses. This makes a lot of sense and plays to Chestertown’s unique geography and rural character.

This video is approximately ten minutes in length. 

 

The Spy Newspapers may periodically employ the assistance of artificial intelligence (AI) to enhance the clarity and accuracy of our content.

Filed Under: 1 Homepage Slider, Spy Chats, Spy Highlights

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Letters to Editor

  1. PAULA B REEDER says

    March 30, 2021 at 8:32 PM

    Excellent, cogent and heartening observations on the state of our community. Thank you Thad.

  2. Deirdre LaMotte says

    March 30, 2021 at 9:25 PM

    Thad and Renee are such fabulous Kent
    County citizens. Both of them have
    contributed countless hours helping non
    profits; helping in areas of great need!
    Cheers to them both. My father in law just
    adored them, their neighbors.

  3. kurt landgraf says

    March 31, 2021 at 6:38 PM

    Thad having worked with you at Benchworks and at Washington College I thought this interview was fantastic
    Chestertown and Washington College are very fortunate that you have chosen to live here and that you are on the Board of the College
    Kurt landgraf

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