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March 24, 2023

The Chestertown Spy

An Educational News Source for Chestertown Maryland

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Arts Arts Lead Arts Arts Portal Lead

The Importance of Access: The Academy Art Museum Eliminates Admissions Fee

February 2, 2023 by The Spy 1 Comment

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It seems like a relatively minor policy decision for the Academy Art Museum to drop its three-dollar admissions charge, but it’s actually a big deal.

While the common-sense approach of asking a visitor’s fee to enjoy the Museum was reasonable, what needed to be calculated was the significant turn-off it turned out to be for first-time goers. While the revenue from this fee was modest, the asking for money to come into the Museum spoke volumes about the sometimes hidden barriers to building inclusion and diversity. With free admissions, the AAM could immediately reach an entirely new audience for the relatively small loss of revenue.

This change is yet another example of how the Academy was making good on its strategic goal to broaden its audience from all walks of life.

The Spy sat down with AAM Board Chair Nanny Trippe and Director Sarah Jesse to understand more clearly how meaningful this policy change has been for the Mid-Shore community.

This video is approximately two minutes in length. For more information about the Academy Art Museum please go here.

Filed Under: Arts Lead, Arts Portal Lead

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Letters to Editor

  1. Maria W says

    February 4, 2023 at 12:52 PM

    Bravo to the Academy Art Museum!

    Reply

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