Mimi’s Closet Celebrates 10 Years in Chestertown

Share

Mimi’s Closet at 304 High Street, Chestertown, MD – Photo by Peter Heck

Mimi’s Closet celebrates its 10th anniversary from 6 to 8 p.m. Oct. 10, with an open reception at the High Street store. Owner Marjorie Adams said the event will also be a benefit for Breast Cancer month, with pink wine, pink ice cream, and a pink bath bomb with a surprise inside. And there will be music and oysters. “This will be a thank-you to all our friends and customers for patronizing our store and supporting my business through ten long, arduous years at three locations,” she said with a laugh. “This one’s the charm, though.”

Margery Adams, better known as Mimi to the granddaughter who gave her the nickname and to her loyal customers at Mimi’s Closet.

Admas grew up in New York and Connecticut.  She graduated with a specialty in fabric design from the Fashion Institute of Technology in New York City, the premier college in the field.  One of her early–and most fun–jobs, she said, was decorating the windows at Macy’s Department Store in New York City.  Over her career, she has also been the marketing director for a Baltimore firm and the American representative for Ehrman’s Tapestry as well as owning a retail store in Easton for several years.

She is married to Walter Adams and they have two sons and four grandchildren. They fell in love with Chestertown after visiting for an anniversary.  They bought a second home locally in 1998 and moved here full-time in 2001.

Adams said, “I started my business in the worst year possible – 2008 – as a popup store which maybe should have been in existence only six weeks, and now has turned out to be ten years.”

But our store has changed considerably – not only the location but what we carry, because we’re a small town and we try to address every price point and every type of customer – every age group, every body type. We specialize in women’s clothing and accessories – we don’t do children or men. We have a small area where we sell shoes. It’s just sort of an all-around boutique – jewelry, handbags and shoes, dresses – and we try to change things up so often that you’re seeing something new every time you come in here.”

We try to be sensitive to everybody’s budget,” she said. “We encourage our customers to come in, even with something they own and have it updated or made to look better.” She added that this isn’t a question of alterations, but of finding ways to accessorize or complement it to give it a more contemporary look. She said she likes to offer things from small boutique designers that you might not find in online venues or department stores. And she offers a lot from American designers. Also, she tries not to duplicate lines available in other stores in town. “We try to be very sensitive to that – it’s a small universe here for shoppers.”

Smart fall outfits with a wealth of hats and other accessories are displayed against a colorful wall hanging on the brick wall in Mimi’s Closet, 304 High St., Chestertown, MD  –  Photo by Jane Jewell

She also buys small quantities, she said – “We try to buy one size run, so you don’t see yourself coming and going. If you’re going to a special event, you want to have something that’s unique and different.” She said she regularly goes to Fashion Week in New York and other industry shows to find new lines and distinctive items for the shore.

Adams’ first store in Chestertown was in a small space adjacent to the Imperial Hotel. She said in an email forwarded to the Spy by Kay MacIntosh of Main Street Chestertown, that she stayed there “until the building repairs and food odors from the hotel prep kitchen made me crazy! I moved to a very nice space on Cannon Street and thought that customers would follow. I was wrong! The building was the former home of the Chester River Knitting Company and was a great space but did not have display windows to showcase my inventory, and too many people thought that the shopping area ended on Cross Street and they did not venture further.” She added, “It did not help that we were in a recession.”

When the High Street space formerly occupied by Scottie’s Shoe Store became available, she recognized it as the opportunity she had been looking for – a prime space on the town’s main shopping street. She said, “Renovation to this space—the old Scottie’s space — was critical; nothing had been done to improve it for many years. The building owner, Bob Ramsey, was committed to a full renovation and hired my husband to do the work. We moved into the new space and it was as if I had just started a brand new business.” Its success allowed her to close a store in Easton and concentrate on Chestertown.

Debbie Yoder, an assistant at Mimi’s Closet, displays a beautiful brown suede jacket just in for the fall season. – Photo by Jane Jewell

As you can see, this was quite a journey over the past ten years,” she said. “I have had to adjust to the fact that we are not a major metropolitan shopping area but are a small and very special destination. The key was to have both a local and visitor customer base that would show up more often looking for a unique experience. I focus on lots of personal interaction that makes the customer know that their business is valued.”

The name of the store comes from Adams’ granddaughter, now 18 years old, who, as a small child, nicknamed her “Mimi.”  Now everyone knows her as Mimi!

Adams, whose background is in textiles, said she is very aware of the quality of the fabric used in the merchandise she sells, as well as the quality of construction and the fit. “I don’t think it’s necessary always to go to the top price point, but you’ve got to find the quality in the fabric and the way a garment is made and the way it fits.”

Colorful, classic kimonos are available as well as sporty, outdoors styles. — Photo by Jane Jewell

MacIntosh said of Adams, “She gets involved in community causes and events.  She has held fashion show fundraisers for the College’s Women’s League, the Soroptimists, and breast cancer research. She organizes and runs the wildly popular teas during the HP Fest and has helped in other areas such as sponsorships. She organizes and runs the High Tea for the Dickens Weekend. She is active in the Downtown Chestertown Association, which she now serves as VP.”

Whether you’re a regular customer or visiting the store for the first time, come by Mimi’s Closet at 307 High St. Wednesday, Oct 10, from 6-8 pm and help celebrate a successful downtown Chestertown business.

And be sure to check out her webpage and FaceBook.   Send an email to mimiscloset@atlanticbb.net to join the Mimi’s Closet mailing list or just to ask a question.  The phone number is 443-282-0225.

###

*

Letters to Editor

  1. William Short says:

    Mimi’s had a fabulous time tonight ,great food ,great company and a great hostess .CONGRATS TEN MORE YEARS.

    Bill

Write a Letter to the Editor on this Article

We encourage readers to offer their point of view on this article by submitting the following form. Editing is sometimes necessary and is done at the discretion of the editorial staff.