Local restaurateur and entrepreneur J. R. Alfree has a dream, and he’s serious about making it happen.
Faced with sky-high costs for maintenance, patchwork repairs, and upgrades, Alfree wants to completely renovate his 27,000 sg ft building on High St. and turn it into a multi-use venue for wedding receptions, six B and B type apartments, and a cake, candy and ice cream shop.
Alfree bought the building, home to the popular Lemon Leaf Café and JR’s Past-Time Pub, two years ago, after moving from his start-up restaurant on Cross Street.
“All that space is empty, so what do I do? Instead of saying the building is falling apart, I say the building has so much potential.”
While considering his options, he was introduced to architect Peter Allen, Peter Allen Construction Management, who knows the High Street building and has been involved with other Chestertown renovation work including Widehall on Water Street. A third, commercial architect Joseph Skinner, Skinner Associates, joined in the conversation and who also recognized the potential in overhauling the structure to take advantage of the rest of the building.
“Within a few minutes, we formed a team that wants to take this building to the next level. I think it’s something that Chestertown needs. I think there’s a need for places for people to stay, and a venue space for wedding receptions, banquets, and live music.”
The three worked together to design a basic structural plan to accommodate the overhaul and expansion.
“We’d try to finish the work in phases to try not to disrupt the current businesses,” Allen says. “It’s a big commercial project. The roof, for example, would have to be completely replaced along with the structural rebuilding. Even then, the group foresees only a day or two of closures during the construction.
Alfree understands a community’s sensitivity to change. For decades, like Andy’s, the back room was Chestertown’s iconic hotspot and venue for professional musicians.
“Some might look at this change as the wrong thing to do with this room—it has a lot of history—but it’s the only right thing to do to save the entire building. You have to understand we’re trying to protect the emotional connection, but it does have to be altered in the long run.”
Despite projected costs of up to a million dollars for the project, Alfree has researched and connected with a list of available loans.
“The thing that I want to say about Kent County is the six years I’ve been here is that there are more resources to help you grow your business than ever before. When I first moved here from Cross Street, I received funding from the Greater Chestertown Initiative, an amazing program,” he says.
Afree points out that various loan opportunities also exist from programs like PACE (Property Assessed Clean Energy) financing available for energy efficiency upgrades and renewable energy installations, along with casino money used to reinvest in local communities.
“The investment group visited Chestertown, fell in love with it, and read our business plan and we’ve developed a great dialogue with them,” Alfree said.
Some might call it risk taking, but Alfree is quick to recite the history of Dixon Valve’s founder, HW Goodall who at 15 in 1887 quit school to become an errand boy for a company in Philadelphia. Goodall began to design hose couplings but was fired for being too ambitious. Rather than seeing the job loss as a setback, the young man started his own company.
“He saw an opportunity after weighing the needs in his industry. Am I taking a risk? I don’t think so, but every achievement holds a risk,” Alfree says.
The Spy talked with J.R. last Friday.
This video is approximately 6 minutes long.