RiverArts Offers Video Marketing Workshop in January


Marketing For Those Who Watch Rather Than Read is a series of three workshops. Using video in attractive and educational ways is becoming an essential part of marketing strategies. These workshops will teach students how to create and incorporate short (2-5 minute) videos to market an organization or business. The sessions will be led by Chestertown and Talbot Spy founder and Executive Editor, Dave Wheelan. Participants may take all three classes or just register for those that meet their needs. All workshops run from 10:00am-11:30am and will be held at KidSPOT, next door to the RiverArts Galleries at 315 High Street.

“The Art of the Video” will take place Wednesday, January 11. Participants will learn the market value of using video, how to conceptualize a 2-5 minute video, and turn that into an important tool in communicating an organization’s mission using relatively modest equipment. The class will collectively edit a video project.

“Tough Love and the Art of Editing” will be held Tuesday, January 17. Participants will learn how to edit their videos using iMovie (the built-in software for Mac computers) or Final Cut Pro X. Students need to bring a laptop computer to class with one of these software packages to allow for a hands-on experience.

“Let the Jury Decide: Critiquing Your Video” will be held Wednesday, January 25. Participants and the instructor will view short videos created by their classmates and provide feedback.

There is a limit of ten students in each class so it is important to note registration deadlines: January 6 for Session 1, January 13 for Session 2, and January 30 for Session 3. Each session costs $20 for members and $25 for nonmembers. Registration may be done online at www.chestertownriverarts.org- click on classes, by calling 410.778.6300, or visiting the gallery.

Artists who enter their work in shows should consider taking a free session: “Simple Strategies for Online Exhibit Submission,” to be taught by popular local pastel artist, Mary Pritchard. Many shows now require the submission of images electronically. It is not difficult! Participants will learn how to transfer their own images from camera to computer, label the images, and then upload the images to an online submission form. This class will be held Thursday, January 12, 7:00pm-8:30pm at KidSPOT. Pre-registration is required: call RiverArts at 410-778-6300 or email info@chestertownriverarts.org.

Chestertown RiverArts is located at 315 High Street, Suite 106, Chestertown, MD 21620 – (in the breezeway). Gallery hours are Tuesday – Friday, 11 AM to 4 PM, Saturday 10 AM to 4 PM, and open on First Fridays until 8 PM.

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