Easton-based Henker Group was recently honored as a Platinum winner in the 2014 Summit Marketing Effectiveness Award competition for their broadcast advertising work with Baltimore Metropolitan Council’sTeleworkbaltimore.com program.
The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the advertising sector, which is to acknowledge the contribution of advertising and the achievement of the advertiser’s business goals. The Summit MEA is unique because it reinforces that the goal of marketing communications is to change, influence or reinforce a target audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition has become a true arbiter of marketing communication effectiveness. Judges analyzed submissions and selected only eight percent to receive the top spots. A truly international competition, the Summit MEA received almost 900 submissions from the following twelve countries: Canada, Denmark, Hong Kong, Poland, New Zealand, Singapore, South Africa, Switzerland, Thailand, Turkey, United Arab Emirates and the United States.
“Distinguishing between creativity and effectiveness is a difficult task so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, executive director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.” Additional information about the Summit International Awards and its programs is available at www.summitawards.com.
Founded in 2005 by Mary Ann Henker, The Henker Group LLC is an award-winning, full-service integrated marketing communications (IMC) firm specializing in marketing, public relations, business development and event planning. Located on Maryland’s Eastern Shore in Easton, The Henker Group serves local, national, and international markets and provides a unique and proven approach to support businesses growing to the next level or maintaining a premier position in the marketplace.
“It is such an honor to have won such a prestigious award. We are so proud of the work we have done in partnership with the BMC and the Maryland Department of Transportation (MDOT) to create an effective campaign targeted to both employers and employees in the Greater Baltimore region. BMC’s staff is highly committed to the purpose of the program,” said Mary Ann Henker, president of The Henker Group.
The BMC is a private nonprofit organization committed to identifying regional interests and developing collaborative strategies through plans and programs to improve the quality of life and economic vitality throughout the region. Teleworkbaltimore.com is a partnership between the BMC and the MDOT with a goal of reducing traffic congestion and air pollution in Baltimore City and Anne Arundel, Baltimore, Carroll, Harford and Howard counties by helping employers realize the benefits of a formal telework program.
“Formal telework programs can be so beneficial to businesses and they help improve air quality due to the reduced vehicle traffic. It was necessary to generate awareness about the Teleworkbaltimore.com program through a professional and effective marketing campaign. By working with The Henker Group, we have done just that.” Russ Ulrich, outreach coordinator for Air Quality & Traffic Safety Programs said.