Maryland 3.0: Sprouts Starts to Take Over the Eastern Shore

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Just so you know….perhaps one of the most significant “foodie” experiments in the country is taking place on the Mid-Shore.

A young couple, primarily trained in nutritional science and fitness, decide to escape the rat race of the Western Shore and relocate to Trappe to start a food delivery business dedicated to high quality prepared meals with locally sourced produce and meat.

The concept was simple. Rather than send clients the raw materials to make a nutritious meal (think Blue Apron), Sprout owners Ryan and Emily Groll would take it to the next level and actually cook the meals for its customers.

Sprout would do all the work. Whether it be breakfast, lunch, dinner, or even a snack, Ryan and Emily identify local farmers within a 200-mile range that produce some of the most exquisite examples of fruit, vegetables, chicken, pork, or beef in the region to produce meals that could be left at your doorstep twice a week.

Fast-forward one year later Sprouts has become an increasingly important provider on the entire Eastern Shore as well is in Annapolis. With Ryan’s mother in Chestertown, the couple continues to seek a local partner to help as a delivery station, which they call a “Sproutlet,” but they hope to cover the entire Mid-Shore within the next two years.

The Spy spent some quality time with Ryan in his portable kitchen in Trappe to discuss the couple’s courage and conviction it took to start a business of this kind and their aspirations over the next few years.

This video is approximately four minutes in length. For more information about Sprouts please go here

Maryland 3.0: Mid-Shore Small Town Businesses Survive with Google Search

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For close to a decade now, small businesses, particularly in rural regions, have handled the internet in two ways. The first is to ignorant it completely, or, more typically the second way, where money is spent on having  a “web presence.” And that normally means a one page homepage. Both strategies, according to Susan Schauer John at SpiderWeb Connections, yield about the same return on investment, which is very little to nothing.

That’s because very few business owners think to optimize their website for Google searches, which goes by the charming name of search engine optimisation. And the bad news is that if your company doesn’t come up on the first page, you might as well not exist since 97% of all web users never go to the second page of results.

In her Spy interview, Susan talks about this important gap in web strategies and what can be done to make sure the best stay at the top.

This video is approximately six minutes in length