Maryland 3.0: Mid-Shore Small Town Businesses Survive with Google Search

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For close to a decade now, small businesses, particularly in rural regions, have handled the internet in two ways. The first is to ignorant it completely, or, more typically the second way, where money is spent on having  a “web presence.” And that normally means a one page homepage. Both strategies, according to Susan Schauer John at SpiderWeb Connections, yield about the same return on investment, which is very little to nothing.

That’s because very few business owners think to optimize their website for Google searches, which goes by the charming name of search engine optimisation. And the bad news is that if your company doesn’t come up on the first page, you might as well not exist since 97% of all web users never go to the second page of results.

In her Spy interview, Susan talks about this important gap in web strategies and what can be done to make sure the best stay at the top.

This video is approximately six minutes in length 

 

About Dave Wheelan

Letters to Editor

  1. This is a fantastic video for new or small business owners looking to expand their reach. As new business owners here in Kent County, one of our very first acts was to create a social media presence on Facebook, Twitter, & Instagram, as well as set up a Google+, Yelp, Trip Advisor, and Google Map listing for our business. Actively using these tools + a website has truly helped local residents and tourists find us. We cannot count the number of times someone said, “I saw your business on…” And the best part? It’s free. It just takes a little bit of time.

    The marketing segmentation you described (who is your customer, what are they interested in, etc.) is particularly helpful when using lower cost social media marketing. Invest just a little and you can build a great network for your business.

    Great job spreading the word!
    Jenn Baker
    Owner, Chester River Wine & Cheese Co.

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