For close to a decade now, small businesses, particularly in rural regions, have handled the internet in two ways. The first is to ignorant it completely, or, more typically the second way, where money is spent on having a “web presence.” And that normally means a one page homepage. Both strategies, according to Susan Schauer John at SpiderWeb Connections, yield about the same return on investment, which is very little to nothing.
That’s because very few business owners think to optimize their website for Google searches, which goes by the charming name of search engine optimisation. And the bad news is that if your company doesn’t come up on the first page, you might as well not exist since 97% of all web users never go to the second page of results.
In her Spy interview, Susan talks about this important gap in web strategies and what can be done to make sure the best stay at the top.
This video is approximately six minutes in length