Making It on the Shore: Alex Haschen and IAMBOOST

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There may be a website out there that is dedicated exclusively to kids from age ten to fifteen on their physical health, but Alex Haschen hasn’t found one yet. And as a result, and many years of other research, the Easton-based personal trainer turned on IAMBOAST.com last month as a web extension of his local work with young people.

In his Spy interview, Alex talks about his business model and the potential market of working with parents and children on fitness through video and quiz programming. Another example of making it on the Shore.

This video is approximately four minutes in length

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